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How to Franchise Dunkin’ Donuts in the Philippines 2024

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    Are you an entrepreneur looking for a new business venture? Do you love coffee and donuts? If you answered yes to both of those questions, then franchising Dunkin’ Donuts in the Philippines might be the perfect opportunity for you!

    Dunkin’ Donuts is one of the most popular coffee chains in the world, and they have been expanding rapidly in the Philippines over the past few years. If you’re looking to get in on the ground floor of this growing business, then read on to learn how to franchise Dunkin’ Donuts in the Philippines.

    The first thing you need to know is that, as of right now, there is only one Dunkin’ Donuts franchisee in the Philippines, and that is Golden Donuts Inc. They currently operate 19+ stores across the country, with plans to open more in the near future. 

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    In order to franchise Dunkin’ Donuts (i.e. Golden Donuts Inc.) in the Philippines, you’ll need to have some liquid capital, as well as access to money for additional construction and other start-up costs. You must also have some franchise experience or similar as described by Dunkin’ Donuts below:

    • Experience in multi-unit Quick Service Restaurant (QSR), retail, and/or food service;
    • A long-term, strategic vision for developing the Dunkin’ Donut brand; and
    • Sufficient capital and financial ability to develop a restaurant over a defined period of time (around 10 years in the Philippines).

    Franchising through Golden Donuts is available via the following franchise models:

    • Chainstore Model – take-out booth applicable for convenience stores or school canteens
    • Dealership Model – investment of PHP200,000 which includes the franchising fee, security deposit, equipment, and materials. 
    • Area Franchising Model – for individuals or companies wanting to establish a production centre in the location of their choosing

    Once you have determined that you meet the requirements, you can fill out an online application form on the Dunkin’ Donuts website. Be sure to include all of your contact information and financial details so that they can properly assess your application.

    The next thing you need to know is that you may be required to sign a contract lasting 10 years, with two 5-year renewal options should you choose to exercise them. This means that you will be obligated to operate your Dunkin’ Donuts franchise for a minimum of 10 years. If you decide that you no longer want to operate the franchise after 10 years, you can renew the contract for an additional 5 years, or for another 5 years after that. However, if you decide to terminate the contract before the 10-year mark, you may be subject to financial penalties.

    It is important to note that the terms of the contract may vary depending on the specific location of the franchise. Be sure to read the contract carefully before signing it to make sure that you understand all of the terms and conditions.

    If your application is approved, you will be invited to attend a meeting with Dunkin’ Donuts representatives. During this meeting, they will discuss with you the specifics of franchising their company in the Philippines. This includes the costs involved, the terms of the franchise agreement, and the support that Dunkin’ Donuts will provide to you as a franchisee. The meeting will also be an opportunity for you to ask any questions that you have about franchising Dunkin’ Donuts in the Philippines.

    Here are some of the things that you can expect to discuss during the meeting:

    • The costs involved in franchising Dunkin’ Donuts in the Philippines
    • The terms of the franchise agreement
    • The support that Dunkin’ Donuts will provide to you as a franchisee
    • The marketing and advertising plans for Dunkin’ Donuts in the Philippines
    • The training and development programs that Dunkin’ Donuts will provide to you and your employees
    • The quality control standards that Dunkin’ Donuts requires of its franchisees
    • The financial projections for Dunkin’ Donuts in the Philippines

    It is important to be prepared for this meeting by doing your research and asking any questions that you have about franchising Dunkin’ Donuts in the Philippines. This will help you to make an informed decision about whether or not franchising Dunkin’ Donuts is the right business opportunity for you.

    The franchise fee for Dunkin’ Donuts is PHP200,000. This fee includes the following:

    • Franchising fee: This is the fee that you pay to Dunkin’ Donuts in order to be granted the right to operate a Dunkin’ Donuts franchise.
    • Security deposit: This is a deposit that you will pay to Dunkin’ Donuts to ensure that you will comply with the terms of the franchise agreement.
    • Equipment: This includes the equipment that you will need to operate your Dunkin’ Donuts franchise, such as ovens, counters, and refrigerators.
    • Materials: This includes the materials that you will need to operate your Dunkin’ Donuts franchise, such as coffee beans, donuts, and other food items.

    In addition to the franchise fee, you will also need to pay for other costs associated with opening a Dunkin’ Donuts franchise, such as rent, utilities, and employee salaries.

    Once all the paperwork has been completed and the franchise fee has been paid, you will undergo training at a Dunkin’ Donuts store or commissary to learn about the company’s products and operating procedures. This training will cover a variety of topics, including:

    • The history of Dunkin’ Donuts
    • The company’s mission and values
    • The products and services offered by Dunkin’ Donuts
    • The company’s operating procedures
    • The customer service standards expected of Dunkin’ Donuts franchisees

    The training will also include hands-on experience in operating a Dunkin’ Donuts store. This will give you the opportunity to learn how to prepare the company’s products, operate the cash register, and interact with customers.

    After completing the training, you will be ready to open your own Dunkin’ Donuts store.

    Once you have paid the franchise fee and met all of the other requirements, you are ready to open your very own Dunkin’ Donuts store in the Philippines! Be sure to follow all of their guidelines so that you can start serving up delicious coffee and donuts to your customers as quickly as possible.

    Dunkin’ Donuts prefers sites that are highly visible and easily accessible, with high foot traffic. They also prefer locations that are close to office buildings, schools, and residential areas. Additionally, when choosing a location, it’s important to consider the following factors:

    • Population density: This will help you determine the potential customer base for your store.
    • Traffic volume: You want to choose a location that is easily accessible to potential customers.
    • Parking availability: Customers should be able to easily park their cars when they visit your store.
    • Competition: You want to choose a location where there is not too much competition from other businesses.
    • By considering all of these factors, you can increase your chances of success when opening a Dunkin’ Donuts store in the Philippines. 

    As a Dunkin’ Donuts franchisee, you’ll receive ongoing support from the corporate team. This includes assistance with marketing, operations, and product development to help your business grow and succeed. The corporate team will help you with everything from developing a marketing plan to training your staff on how to make the perfect cup of coffee. They will also provide you with access to the latest trends, best practices, and company updates so that you can stay ahead of the competition. In addition, you will be able to attend regular meetings and training sessions to learn more about the Dunkin’ Donuts brand and how to run a successful franchise.

    H3F3+Q7F, GDI Building,

    Sheridan Street, Corner Reliance Street, Mandaluyong,

    1554 Metro Manila,


    Phone Number: +63 2 8988 7300

    Email: [email protected]

    Franchising Dunkin’ Donuts in the Philippines is an exciting opportunity for entrepreneurs passionate about coffee and donuts. By meeting the requirements, following the guidelines, and working closely with the Dunkin’ Donuts team, you’ll be well on your way to opening a successful store. With a strong brand, ongoing support, and your dedication, you can create a thriving business and serve delicious coffee and donuts to your community.

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