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Shark Tank Souper Cubes Update: Where Are They Now? 2024

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    When Souper Cubes first appeared on Shark Tank season 12 in 2021, they made a big splash – and for good reason. Founded by husband and wife, Jake and Michelle Sendowski, the company revolutionised meal prep and storage with its innovative range of products. The Souper Cubes are stackable, freezer-friendly containers that make it easy to store and reheat single-serving portions of soups, stews, and sauces.

    In 2017, the Sendowskis invented a product to mitigate the problem of freezing and storing leftovers. For instance, glass containers cannot be used in a freezer as they break and plastic ziplock bags are unsuitable for storing liquids. Certain plastic containers make it challenging to defrost small portions of food, leading to food waste. The Souper Cubes products solve this as they are made out of silicone and are shaped like ice cube trays. These allow you to use a precise amount of food portions and you pop it out exactly how you would pop out an ice cube. The trays have various sizes and include hard plastic tops to allow for easy storage and prevent food from leaking out of the containers. Souper Cubes are not microwave-friendly and using them in a microwave will affect the product’s warranty.

    The Souper Cubes team managed to win the backing of Shark Tank’s Lori Greiner after an impressive presentation. In episode 14 of season 12, the Sendowskis asked for 400,000 USD in exchange for a 5% stake in their company. Their offer was a considerable amount, however, the entrepreneurs had the revenue as motivation. Before their debut on Shark Tank, the couple were earning over 1000,000 USD and had a net worth of 1600,000 USD. Souper Cubes already had an active presence on social media sites such as Facebook, Instagram and Youtube.

    Since the Souper Cubes’ appearance on Shark Tank, they have continued to grow significantly. Souper Cubes now has over 20 different products listed in its official store and continues to be a favourite among meal preppers and home cooks alike. The Souper Cubes team are now considered experts in the field of meal prep and has been featured in various publications such as Vogue, The Daily Beast, Glamour, The Food Network Magazine, Real Simple and many more. Souper Cubes also frequently collaborates with other companies such as The Pioneer Woman, and Martha Stewart, thus increasing their online visibility.

    Souper Cubes also has an affiliate program that you can register for on its website. You are provided with resources that you can use to market Souper Cubes to people within your network. Sales representatives for Souper Cubes can earn up to 6% commission income obtained from the products that they sell. Souper Cubes also partners with various food bloggers and social media influencers to further market their brand.

    Overall, Souper Cubes is an inspiring example of the power of entrepreneurship. With its innovative products and savvy marketing strategies, Souper Cubes has managed to make a name for itself in the meal prep industry. If you’re looking for an easy way to meal prep like a pro, Souper Cubes might just be the perfect solution for you.

    Want to know more? Visit to learn more about Souper Cubes and the amazing things they’re doing! You can also follow Souper Cubes on social media to get the latest updates and news. Souper Cubes are also available online at So get meal prepping with Souper Cubes today – you won’t regret it!


    This update was written by a blogger and is not endorsed by Souper Cubes© (2022), Shark Tank© ABC Television Network (2022), or any of its affiliates. All opinions expressed belong solely to the author. All Rights Reserved.

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