With the rapid development of technology and the recent pandemic, online courses have become as popular as ever… but are selling courses in the Philippines a good idea? More importantly, how does one sell courses in the Philippines as a beginner?
In today’s article, we will be covering these questions and exploring the process behind selling courses.
Online courses are very similar to online blogs or online videos as they are a form of content. Unfortunately, some content does very well, and some do not, which is the same for courses.
If you are looking to make long-term cash, there are 3 key elements you will need to sell courses online in the Philippines successfully.
The first one is relevance. The course needs to be relevant to your target audience and in demand. The second component is quality.
The course needs to be of the best quality resulting in deliverance and watch duration. The last key element is the marketing of your course in the Philippines. So let’s take a look at selling courses in the Philippines in more detail.
How To Sell Courses In The Philippines
the first thing to know when selling courses is that there are several different options, but most of these are under 2 main categories. The first is by selling the courses on your own, and the second is with help from a third party.
Selling Courses By Yourself
The easiest way to start is by selling courses yourself, and there are several ways you can go about this. The first way is to create a simple website with payment gateways, quizzes, and information relevant to your audience.
Starting your own website and selling courses directly from there is the most convenient and cheapest form of selling courses online in the Philippines. However, as it is your own website, there are indeed pros and cons.
For example, if you are starting your own website and do not have any coding experience, you may find this process slightly tricky. However, the good news is WordPress and Wix have made new website building much easier, which means that just about anybody can do it in our modern world.
Another option aside from selling courses on your website is to work with a company such as teachable. Technically this is a third-party service; however, their service integrates with your website, meaning that you do not need to rely on a third party to promote your services as everything is done on your website.
Teachable is one of the leading services for those who wish to earn full-time income selling courses in the Philippines. However, one disadvantage is that even though the service is filled with features, it can be fairly expensive for the average content creator. Thus, you may wish to visit alternatives.
Content creators often sell their courses and use third-party companies, so let’s look at a few options to sell courses using third-party services.
Selling Courses With A Third Party
There are plenty of different service providers if you are looking to sell courses in the Philippines. In fact, worldwide, there are hundreds of different providers (perhaps even thousands); however, today, we will focus on the most popular and relevant.
The topic on your course does have an impact which is something to remember when finding a third-party service for your courses.
For example, Skillshare is one of the leading course platforms globally, and it specializes in business and creation. However, even though they do cover other niches such as Wellness or development, the majority of their audience are interested in business. Therefore you may find other third-party services such as Udemy more relevant.
But of course, this naturally depends on what type of content you are selling. In addition, your audience matters. So, for example, if you target a Filipino audience, a platform with most of its audience from India would not be relevant.
Here are some of the leading online course providers.
- A List Apart
- Code School
- Khan Academy
- Lynda (Linkedin Learning)
- Smashing Magazine
- The Odin Project
Many of these specialize in certain areas such as design or business. If you are selling a course and have not found a course provider in a similar niche, you may wish to consider finding clients on other platforms such as YouTube and directing them to your website to close the sale.
How Much Money Can You Make Selling Courses in the Philippines
The amount of money a course creator can earn in the Philippines will depend on several factors. Thus, it will not be possible to estimate fully how much you could earn; however, most full-time creators are between 50,000 – 150,000 Pesos a month from data and testimonies.
As mentioned, there are several factors to consider, including the most relevant, which is the price. For example, a content creator could create 100 courses and earn more money than somebody who sells 1000. You can also visit IMH to use their course calculator.
The basic principles of working out how much to charge for your course will depend on supply and demand. If many people say what you are saying but differently, then the demand for knowledge will be less. On the other hand, if you provide something unique that is relevant and delivered in high quality, then the demand for your course will be high.
It also has to be mentioned that there are two sides to the overall cost you could earn selling courses in the Philippines. Some course creators earn millions of pesos each year from creating courses, while others struggle to sell a few. This is very similar to YouTubers and bloggers, and thus it may take some time to be successful selling courses in the Philippines.
How To Market Short Courses Online In The Philippines
As we discovered when we looked at how to sell courses in the Philippines, there are 3 components to successful online selling. The third component is marketing, and this can make or break your course content business.
If you are looking to make money online in the Philippines, the first question I have for you is: Are you good at marketing?
If I were answering this question, I would have to say no. unfortunately, marketing is one of my weaknesses, and this is why Filipino wealth took many years to grow to the business it is now.
If you have a weak product but excellent marketing, you will often sell more than an excellent product with weak marketing.
If you are somebody who is not the best at marketing, it is recommended to outsource this or get support from a business expert to help you get to that next level. First, however, how best to market your online course in the Philippines for those who are good at marketing?
One of the best ways to market your online course is to work with affiliate marketers in the Philippines. Contacting influencers and YouTubers can be very valuable. For those unfamiliar with affiliate marketing in the simplest terms, you will pay the affiliate marketers (Youtubers, Vloggers, etc.) a small percentage or set amount for every sale they make.
For example, if your course is set at 300 Pesos and your affiliate sales Commission is 10%, they earn 30 pesos every time somebody buys your course under their affiliate link.
The reason this works so well is that in the Philippines, word of mouth is important. So naturally, we want to do what others are doing, and if someone recommends something, especially if we trust that person, we are more inclined to do it ourselves.
Another type of marketing that you may wish to introduce if your budget is tight is free marketing. Free marketing is essentially a way to build awareness of your course without spending any money.
Examples include commenting on YouTube videos, emailing potential customers, and sharing information on Facebook groups. Of course, these all have their pros and cons, but sometimes they work very well when tailored with affiliate marketing.
Selling Courses In The Philippines
As a final word on how to sell courses in the Philippines, I would recommend fully researching your industry before launching your course. We have spoken about market research previously, which gives some great websites where you can find data and analyze niche’s in the Philippines.
Selling courses can be a long-term process, and many customers only purchase courses from a trustworthy source. Therefore you may wish to build a business plan and incorporate trustability as one of your main focus points in the early stages of business.
The fundamentals of earning money online in the Philippines is to build an audience. This is one mistake I made for so many years until I became successful as a content creator. Your audience is everything, and most successful content creators build a business around their audience and not an audience around their business.
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